‘Egyptian Cotton’ by Vic Mensa and Clams Casino for HP (Promotional Video)

For their recent promotional video, Hewlett-Packard (HP) hired rapper Vic Mensah and music producer Clams Casino, to produce a song and live stream it on You Tube.

During a period of two days Clams Casino and Vic Mensa made this track and music video live on YouTube. The entire experience, which included the making of the track, the creation of tactical art pieces and prints to decorate the studio, and the production of this music video, was fueled primarily by user comments in real time.

Vic Mensa (real name: Victor Mensah) was born to a Ghanaian father and an American mother and raised in the Southside of Chicago.

Image: Interview Magazine.

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