Zuri Africa is a social enterprise that is committed to fair trade practices. The idea to start Zuri Africa came from a deep desire to make a tangible impact in the lives of people in Africa.
Company founder, Rose Sore states, “There are many organizations attempting to make a difference but most do not cater to the needs of the people they’re trying to help in the way they wish to be helped. I did not presume to know what the needs of these artisans were, I sat down with them and asked them what it is they would want.”
Zuri Africa supports artisans in three main ways:
One is by devoting 20% of all profits to supporting the education of the dependents of our artisans.
The second program, Artisan Re-investment puts money back into the hands of artisans to enable them to pursue personal and professional goals. 20% of profits go towards this program. Artisans have diverse goals. Some long to open local stores, others wish to pursue further education and others just to attain a higher standard of living.
Finally, a Sustainable Development Fund that caters to providing relevant training to artisans. 10% of profits go towards this fund. Zuri offers micro-finance solutions to their artisans through a partnership with Priority Africa Limited.