Orange: The Flower -Animated African Fairy Tale for Valentine’s Day 2014 #HappyValentinesDay

the-flower-orangeMarcel advertising agency commissioned French production company Troublemakers, to produce an animated commercial for Orange Communications. Named The Flower, the commercial inspires us to be more thoughtful and creative this Valentine’s Day.

The Flower is an enchanting modern day African tale that tells the story of a princess who obsesses over a flower at the top of a mountain. All four of her suitors travel up the mountain on a quest to bring the flower back to her. One of her suitors studies the flower, and rather than bring the flower back to the princess, comes back with a elaborate description of what he saw. The commercial is directed by American animator Scott Benson.


Client – Orange
Agency – Marcel
Chief Creative Officer – Anne de Maupeou
Worldwide Creative Director – Steve O’Leary
Copywriter – Antonin Jacquot
Art Director – Souen Le Van
Account Management – Cécile Lejeune, Stéphane Pellegrini, Céline Fraquelli, Samira Maarouf
Strategic Planning – Holly Chenu
TV producer (Prodigious) – Benjamin Besnainou
Production Company –
Director – Scott Benson
Executive Producer – James Hagger
Producers – Cecile Alvarez & Aurélie Chevalier
Production Assistant – Charles-Philippe Bowles
Music & Sound – Chris Canavaggio and Sean Henry

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