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New Branding and Editorial for Mohair South Africa

After several decades producing quality mohair products, Mohair South Africa underwent a series of brand improvements to give a more fashion forward appeal to the company.

Part of Mohair South Africa’s renovation included changing the publics perceptions of mohair and to create meaningful collaborations with innovative designers.. They used the Design Indaba 2014 platform to form partnerships with innovative designers such as Laduma Ngxokolo and SilverSpoon.

A recent lookbook featuring some of their looks was shot by photographer Amy Scheepers at the Karoo in South Africa.

View the lookbook below:

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