For decades global fashion brand Benetton, have been known for pushing the envelope when it comes to artistic direction. Their willingness to experiment with their marketing campaigns (whether controversial or high fashion) is proof that the brand has an obvious love for art.
Last year, founder Luciano Benetton launched ‘Imago Mundi‘, a collection of artwork that he commissioned and collected while on his travels. ‘Imago Mundi’ is a non profit project that acts as podium for contemporary established and emerging artists from all over the globe. Each artist ‘has created a work whose only restriction is its 10×12 cm format, contributing to the creation of a remarkable artistic geography.’
The social ambition of Imago Mundi is to promote a knowledge and awareness of art and, through this art, of the world. The numerous collections will be taken on a tour without frontiers to present them to the widest possible number of people, together through this web platform, catalogues and exhibitions in collaboration with private institutions, international organizations and public museums.
The increasingly global Imago Mundi project is further evolving and will involve 80 countries by the end of 2015 for a total of over 10,000 artworks. -Benetton Group
Some of the artworks have been compiled into a new collection of books which features pieces from individual regions of the globe.
Source: Imagomundiart.com and Fabricashop.myshopify.com