Aimed at a more youthful audience, the new ‘Made of Black’ campaign from Guinness features a number of African creatives including musicians Fuse ODG, catwalk model Ajuma Nasenyana and Bez. The campaign which was launched last week on MTV Base as part of a four hour takeover, was created by British advertisement agency Abbott Mead Vickers BBDO (AMV BBDO).
View some of the ads below:
South Africa boutique advertising agency TIA Productions also did 5 shorts for the campaign. Its not clear whether they made the cut. View the one for model Ajuma Nasenyana and Iona Mcreath, Head designer at Kikoti (and daughter of KikoRomeo CEO Ann Mcreath) below.
Click here to learn more about the campaign.