In a recent short film produced by She Connects TV, Sudanese-born Yassin takes viewers on a tour of Dubai while describing the concept for Efro & Co. (East Africa and Company). She explains how the label pays homage to the fashion of pre-colonial and post colonial East Africa.
According to Facebook, Efro & Co will officially launch before the end of summer.
About She Connects
She Connects is a woman-inspired digital videozine that aims to inspire, motivate and inspire women globally through high-quality video content that covers anything from travel, food, conscious living to fashion and beauty. To learn more, visit: Facebook.com/sheconnectstv