Dina Yassin of Efro&Co for SHE Creates (Video)

Jun 23, 2016 • Articles, FashionNo Comments

Along with her husband and business partner Silvano Aberrasc, Dubai-based fashion designer and model Dina Yassin has created a sustainable lifestyle brand that encompasses her Eritrean roots, love for Habesha culture and vintage aesthetics, as well as her travels around the world.
In a recent short film produced by She Connects TV, Sudanese-born Yassin takes viewers on a tour of Dubai while describing the concept for Efro & Co. (East Africa and Company). She explains how the label pays homage to the fashion of pre-colonial and post colonial East Africa.

According to Facebook, Efro & Co will officially launch before the end of summer.

Check out some of the editorials below:






About She Connects
She Connects is a woman-inspired digital videozine that aims to inspire, motivate and inspire women globally through high-quality video content that covers anything from  travel, food, conscious living to fashion and beauty. To learn more, visit: Facebook.com/sheconnectstv

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