This is an attempt by J.C. Penney to cater to a young more fashion conscious crowd. Working with the Nigerian designer has already garnered a lot of buzz and excitement. First lady, Michelle Obama is a huge fan and can often be seen wearing his pieces.
Duro Olowu is a UK-based designer know for his vibrate prints and bold hues
Oluwu explains that ‘this collection is for everyone, from 18-80′ and promises flattering elements and shapes. Each piece will retail below $100.
Click here for sneak peak video.