Prada in Milan teamed up with W Magazine’s style director Edward Enninful to revive Iconoclasts’- a campaign that works with Top fashion stylists to re-style several pieces from their men and women Spring 2014 Collections and some of their vintage items, creating a conceptual installation within the store.
Enninful took inspiration from the Harlem Renaissance to create a visual masterpiece. The women’s store was transformed into a 1920’s club and the mens store, into a back room lounge.
Enniful states, ‘Miuccia Prada’s work always begins with a conversation. Drawing from this notion, I looked to the ‘Harlem Renaissance’ for the SS14 installment of The Iconoclasts series. As the ‘Harlem Renaissance’ was a period of original thought – when creative minds inspired and embraced a new cultural identity – I felt that this was an appropriate narrative to incorporate into this season’s Prada collection.”
The installations will be available in the Milan (Monte Napoleone) store up until February 24. Two days after that, Enniful’s vision for the new St Peterburgs store will be unveiled.
Edward Enninful is a British stylish who at age 18 was appointed the youngest fashion director of ID magazine.
Prada Spring/Summer Collection
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