Yodit Eklund x Design Indaba (Video)

Jul 27, 2015 • ArticlesNo Comments

In a video for Design Indaba, Yodit Eklund, founder of African lifestyle brand Bantu Wax, discusses how the label has been able to break the stereotypical surf brand cliches of blonde haired/blue eyed surfers by using a cast of multicultural faces in the brands imagery.

bantuwax

Since its launch in 2010, Bantu Wax has gain worldwide attention. The label worked with fashion chain J Crew on a collaborative swimwear collection.

Yodit Eklund started the African surf brand Bantu Wax in 2010 and it gained attention in cities as far as New York and Tokyo. With the aim of engaging more with the vibrant youth culture in Africa, Eklund opened a surf shop on the beaches of Dakar, Senegal in 2015 and plans to open even more stores in other African countries.

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