New Balance x Shelflife x Dr.Z – “City of Gold” 574

Mar 31, 2014 • South AfricaNo Comments



Shelflife, South Africa’s premier online sneaker boutique, and local designer, Dr.Zulu recently collaborated with international sports brand New Balance, to produce “City of Gold” 574, a new state of the art sneaker.
The design encompasses elements from the city of Johannesburg -South Africa’s largest metropolis also know as the ‘City of Gold’.
The yellow and grey colorway is symbolic of the local train system, the “Parktown Prawn” king cricket graphic is specific to the Johannesburg region, ‘due to its aggressive nature and the urban legend of it’s indestructibility’ and lastly  a stylized diamond symbol mimics the graphics of traditional African tribal artworks.


SONY DSC SONY DSC NB x SHELFLIFE x DRZULU CITY OF GOLD (05) NB x SHELFLIFE x DRZULU CITY OF GOLD (03) SONY DSC

Built with premium detailing and materials, the “City of Gold” 574 features a mix of mesh, nubuck, pigskin suede and reflective 3M heel panels. Further notable features include the yellow speckled sole, prawn graphic lace locks, yellow lace tips and variant branding on the heel.
 
The New Balance x Shelflife x Dr.Z “City of Gold” 574 will release in South Africa, through Shelflife, on the 17th April 2014, with the  global  release date following soon after, on the 28th April 2014.
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