credit: instyle

Duro Oluwu for J.C. Penney

credit: instyleOn March 1st, retail chain giant J.C. Penney will be releasing a limited edition seasonal collection produced by print designer Duro Olowu.

This is an attempt by J.C. Penney to cater to a young more fashion conscious crowd. Working with the Nigerian designer has already garnered a lot of buzz and excitement. First lady, Michelle Obama is a huge fan and can often be seen wearing his pieces.

Duro Olowu is a UK-based designer know for his vibrate prints and bold hues

Oluwu explains that ‘this collection is for everyone, from 18-80’ and promises flattering elements and shapes. Each piece will retail below $100.

Click here for sneak peak video.

Photo credit: Instyle
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